Nuno Guimaraes da Costa on the need to transform creative ideas into sustainable solutions on the ground

At the BRIDGES establishment workshop, UNESCO headquarters, Paris, 11-12 June 2019, Nuno Guimaraes da Costa (Associate Professor of Business Ethics and Sustainability at ICN Business School in Artem, France) discusses the importance of integrating knowledge, creative ideas and projects from the networked community coming together in the emerging BRIDGES coalition. Equally important is the transformation of these concepts and ideas into action on the ground that can make a difference by generating sustainable solutions in different global contexts.