Structure of an effective debunking

John Cook introduces the “Fact-Myth-Fallacy” structure for debunking misinformation. Step 1) Introduce the factual information in a memorable or “sticky” fashion. 2) Explain why a common myth is incorrect. 3) Explain the fallacy that is found in the misinformation to help people understand why it is wrong.

Source: Denial101x (a MOOC from UQx and edX)