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Winnifred Louis

Associate Professor Winnifred Louis is a social psychologist at the University of Queensland studying identity and decision making. She explains that climate change is part of a political divide, therefore climate science communication should be informed by the psychology of communication in conflict. She gives concrete examples of effective and ineffective messaging.

Source: Denial101x (a MOOC from UQx and edX)

Credit: Winnifred Louis, originally published in UQx Denial101x Making Sense of Climate Science Denial, 2017 (CC-BY-SA 4.0)

Curated by Lea Rekow for BifrostOnline
climate change denialclimate sciencecommunication

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